“What If Everything Ran Like The Internet ?” – Guest Post

Published below is what I think we can consider to be a seminal piece by my friend Dave Pollard.

And .. just in case some smart alec suggests that there’s much on the Internet that is shadowy, stupid, banal, disgusting, irrelevant, etc., yes that’s all true.  This is a conceptual piece that outlines the systemic-level differences for how we arrange human activities in societies that are accessible with different core assumptions and power structures.

Dave Pollard is an exceptional thinker, observer and writer.  He was, like quite a few of my conscious and heartful friends, a mainstream business person for most of his adult life.  And so, whatever shortcomings in his thinking one may attribute to naive and/or utopian ideals, Dave can claim to have the background of practical and experiential working life to bring to the questions and issues he tackles.

Today’s western world demonstrates in full-blown technicolor the complicated, complex and inertia-laden infrastructure that certain core assumptions and ideologies have provided us as the substrate for living and working.  Our notions and concrete concepts of money, societal laws, rules like accounting standards and educational curricula and speed limits on highways, mortgages and credit, and so on .. all reflect the society into which we have grown unblinking as we’ve passed very quickly, in effect, through the quickening of the late-stage industrial era into the post-industrial era (please remember, I said “the western world” 😉

And there’s more change .. lots more change .. coming at us thick and fast.  Here’s my good friend René Barsalo expressing a critically-important concept he calls InfoMutation.

Most of us know we’ve created all this, and created it using a combination of human cognition, creativity AND tradition, adapting as we go along (usually via political and economic means). Many of us just accept hat “it is what it is”, and that whilst change is constant, our main challenge is to survive and remain viable as an individual and often (though less and less often) as a family unit.

Many of us also know or believe it doesn’t have to be this way. Ask George Orwell or Aldous Huxley. Ask Buckminster Fuller.  Ask Ernest Schumacher, or Paolo Soleri.  Ask Jane Jacobs.  Ask Dave Snowden. Ask Michel Bauwens.

We celebrate as visionaries the utopians and dystopians of our past who have had the courage to to see and think differently.  There is today, I believe, a huge and mainly untapped appetite for deep change, but/and many people feel trapped .. whether by being relatively unconscious, by learned helplessness, or just by being too busy as competitors in the human rat race our system invites us into all too easily.

Dave Pollard is one of these extraordinary people.  He is equally at ease as an utopian or a dystopian, and has an uncanny ability to set things out clearly through the use of deep and comprehensive analysis, clear language and heartfelt cris de coeur that don’t fail to touch (one way or another) anyone who takes the time to read and unpack his always-pertinent thinking.

In the piece below he has artfully woven together virtually all of what I have been thinking about for the past twenty years.  I recognize each sentence.  I like to think I could have written it, but I’m too lazy and (maybe) too discouraged.

Discouraged because what he sets out is after all clearly utopian (heh .. see the title of his blog) .. The piece below sets out something like the fantasy social systems we can find outlined in (for example) Urlsula Le Guin’s classic The Dispossessed.  And please note .. his piece starts out with “What If .. “.  

I don’t believe I’m very utopian in my own thinking. I think society and its organization will mainly remain hierarchic, managed by power dynamics and controlled by our respective systems of capital markets, money and energy consumption.Perhaps idealistic and perhaps naive when I write .. but I am mainly theorizing.  A number of my friends, such as Harold Jarche or Euan Semple or Stowe Boyd or Phil Cubeta also hold onto hope for a better world through interconnectedness, trust, sharing and giving.  But I believe we all agree that we’re on a (very) long slow march and that it can at times be hard to keep our eyes on the prize.  

We’re regularly told we live in social systems underpinned by freedom and democratic principles.  In this era I am less and less sure of that.  But to give space and possibility to the scope and reach of human potential, I believe that I and the afore-named friends (and many many other people around the world) think opening up to democratic principles and peer-to-peer egalitarian dynamics in workplaces, communities and regions .. is the way to go.

Thanks, Dave Pollard.  Thanks to the Web, may your observing, thinking and writing live on.



When the Internet was first starting to catch on in the 1980s, I was invited, as a representative of a large business consulting organization, to a day-long seminar explaining what this new phenomenon was and how businesses should be responding to it. It was led by a man who now makes millions as a social media guru (I won’t embarrass him by identifying him), but at the time he warned that the Internet had no future. The reason, he said, was that it was “anarchic” — there was no management, no control, no way of fixing things quickly if they got “out of hand”. The solution, he said, was for business and government leaders to get together and create an orderly alternative — “Internet 2″ he called it — that would replace the existing Internet when it inevitably imploded. Of course, he couldn’t have been more wrong.

The Internet represents a different way of ‘organizing’ (though that word doesn’t quite fit) a huge system. Instead of a hierarchy, it is what Jon Husband has coined a “wirearchy” — a vast network of egalitarian networks. It follows nature’s model of self-organizing, self-adapting, evolving complex systems, instead of the traditional business and government top-down, controlled, tightly managed, complicated system model. There have been many attempts to graft a hybrid of the two, but they have never worked because complex and complicated systems are fundamentally and irreconcilably different.

It is because business and government systems are wedded to the orthodoxy of hierarchy that as they become larger and larger (which such systems tend to do) they become more and more dysfunctional. Simply put, complicated hierarchical systems don’t scale. That is why we have runaway bureaucracy, governments that everyone hates, and the massive, bloated and inept Department of Homeland Security.

But, you say, what about “economies of scale”? Why are we constantly merging municipalities and countries and corporations together into larger and ever-more-efficient megaliths? Why is the mantra of business “bigger is better”?

The simple answer is that there are no economies of scale. In fact, there are inherent diseconomies of scale in complicated systems. When you double the number of nodes (people, departments, companies, locations or whatever) in a complicated system you quadruple the number of connections between them that have to be managed. And each “connection” between people in an organization has a number of ‘costly’ attributes: information exchange (“know-what”), training (“know-how”), relationships (“know-who”), collaboration/coordination, and decision-making. That is why large corporations have to establish command-and-control structures that discourage or prohibit connection between people working at the same level of the hierarchy, and between people working in different departments.

Why do we continue to believe such economies of scale exist? The illustration above shows what appears to happen when an organization becomes a hierarchy. In the top drawing, two 5-person organizations with 10 people between them have a total of 20 connections between them. But if they go hierarchical, the total number of connections to be ‘managed’ drops from 20 to 8. Similarly, a 10-person co-op has a total of 45 connections to ‘manage’, but if it goes hierarchical, this number drops to just 9.

This is clearly ‘efficient’, but it is highly ineffective. The drop in connections means less exchange of useful information peer-to-peer and cross-department, less peer and cross-functional learning, less knowledge of who does what well, less trust, less collaboration, less informed decision-making, less creative improvisation, and, as the number of layers in the hierarchy increases, more chance of communication errors and gaps.

Nevertheless, this is considered a fair and necessary trade-off. The 10-person co-op organization in this illustration is already starting to look unwieldy, so imagine what it would look like with 100 people (thousands of connections) or 10,000 people (millions of connections). By contrast, the hierarchical organization that combines 2 five-person companies only increases its number of connections from 8 to 9 (and perhaps even fewer if some ‘redundant’ employees are let go after consolidation). With similar control spans a hierarchical organization of 100 or 10,000 people only needs an average of one or two connections per employee, a fraction of what the non-hierarchical organization would seem to need. Isn’t this apparent efficiency advantage a worthwhile ‘economy of scale’?

It isn’t, and for the same reasons noted above: as the hierarchy gets larger, the loss in exchange of useful information peer-to-peer and cross-department, the loss in peer and cross-functional learning, the loss of knowledge of who does what well, the loss of trust, the loss of capacity for collaboration, improvisation and innovation, the inability to make informed decisions, and the volume of communication errors and gaps increases exponentially. Beyond about 50 people, the hierarchy begins to get dysfunctional, and much above that (as in most large corporations, government departments, agencies and other organizations) it becomes totally dysfunctional and sclerotic — incapable of change or innovation.

Why do these large organizations seem to be so effective then, at least in the private sector and when measured by market dominance and profitability? There are a number of reasons:

  • As they get larger, their political power rises proportionally, so they can effectively lobby governments worldwide for subsidies, legal protections, preferential treatment, and tax and regulatory changes that give them a huge competitive advantage.
  • As they get larger, they qualify for large volume discounts from suppliers.
  • As they get larger, their power in negotiating with unions and employees grows — they can always threaten to hire new, cheaper employees, contract out, outsource or offshore work (and usually do so)
  • As they get larger, their market presence gets larger, so they don’t have to work so hard to attract new customers or experienced employees
  • As they get larger, they can afford to buy up, intimidate and crush smaller innovative competitors, and by eliminating competition easily increase market share and reduce downward pressure on product prices.

So these so-called “economies of scale” have absolutely nothing to do with efficiency or effectiveness and everything to do with abuse of power. These abuses of power are all “win-lose” — and the losers are taxpayers, ripped-off customers, domestic and third-world citizens and workers, innovation, so-called ‘free’ markets, and our massively-degraded natural environment (which they shrug off as “externalized costs”).

In the public sector, the loss of connection as governments, agencies and other organizations grow ever-larger are similar to those in private organizations, but because their mandate isn’t revenue and profit, but public service, the diseconomies of scale are somewhat different:

  • less personal knowledge of ‘customers’ means reduced ability to be of real, customized service, and less awareness of the consequences of poor service
  • less exchange of useful information peer-to-peer and cross-department means the one hand doesn’t know what the other is doing, resulting in bureaucracy, redundancy and runarounds for ‘customers’
  • less peer and cross-functional learning and less knowledge of who does what well means lower levels of competency and less recognition of excellence by peers (often its own reward)
  • less trust means less willingness to offer ideas to innovate or improve processes and services (why take the risk?)
  • less collaboration means more workarounds, more unprofessional make-it-up-in-the-moment answers to systemic problems and needs
  • less informed decision-making means top ‘officials’ in these organizations often make incompetent decisions and rules, forcing employees to find convoluted workarounds to do their jobs without contravening higher-up decisions
  • more communication errors and gaps mean costly service mistakes, insufferable delays and inconsistent service
  • governments and agencies then try to offset the economic diseconomies of scale by forcing each employee to do more and more work, resulting in burnout, inattention and exhaustion
  • consequently bright minds are often enticed to work for private corporations instead of in the public service because it seems less frustrating and pays more

To be sure, these size-diseconomies are also present in large private organizations, and in fact, John Ralston Saul in The Unconscious Civilizationprovides compelling evidence that large governments, agencies and public sector organizations are significantly more effective at providing value to citizens and ‘customers’ than comparable-sized private organizations (not that that’s saying much). So as much as we love to loathe governments and their agencies, privatization almost always makes things worse.

Just as the larger a private corporation becomes the more dysfunctional it gets, the more people a government serves and the farther its representatives get from citizens, the more dysfunctional it becomes.

So why do we (including many liberals) so often want to centralize government services and administrations in the search for economies and effectiveness? The answer in part is that we want to believe that combining functions could eliminate unnecessary duplication and allow the introduction of so-called ‘best practices’ across a wider jurisdiction. When we see two public works departments doing the same thing in adjacent communities with no coordination of effort, the wisdom of combining them would seem a no-brainer. But unfortunately the effect, as noted above, is usually the opposite. We confuse ‘efficiency’ and ‘effectiveness’, and are often drawn to centralization that would seem to offer at least short-term ‘efficiency’ gains, and then get distressed when the result, at least in the longer run, is the opposite. The citizens of many municipalities that have chosen to amalgamate often deeply regret these decisions and try (usually in vain) to reverse them. Likewise, consolidating and combining government departments tends to increase, not decrease, bureaucracy.

Likewise, most business ‘combinations’, mergers and takeovers actually produce ‘negative shareholder value’ (i.e. the value of the merged organization is less, five years hence, than the value of the predecessor organizations). And except for the people at the top of the hierarchy (who end up with more power and bigger bonuses), such combinations almost always disappoint employees of both predecessor organizations (even those who have kept their jobs, who often end up with more responsibility with no more pay). Sales and profits are up, but except for top executives and major shareholders, everyone is a loser.

So back to the purpose of this post, to answer these questions: 1. What is it about the ‘organization’ of the Internet that has allowed it to thrive despite its massive size and lack of hierarchy? And: 2. What if we allowed everything to be run as a ‘wirearchy’?

To answer the first question, the Internet is a “world of ends“, where the important things happen at the edges — and everything is an edge. “The Internet isn’t a thing, it’s an agreement”. And that agreement is constantly being renegotiated peer-to-peer along the edges. If you look at the diagram above of the co-op with the 45 connections, you’ll notice that the nodes are all at the circumference — around the edges. There is no ‘centre’, no ‘top’. And the reason the organization isn’t weighed down by all those connections is that they’re self-managed, not hierarchically managed. The work of identifying which relationships and connections to build and grow and maintain is dispersed to the nodes themselves — and they’re the ones who know which ones to focus on. That’s why the Internet can be so massive, and get infinitely larger, without falling apart. No one is in control; no one needs to hold it together. It’s a model of complexity. And, like nature, like an ecosystem, it is much more resilient than a complicated system, more effective, and boundary-less. And, like nature, that resilience and effectiveness comes at a price — it is less ‘efficient’ than a complicated system, full of redundancy and evolution and failure and learning. But that’s exactly why it works.

natural enterprise model

THE NATURAL ENTERPRISE MODEL (from my book Finding the Sweet Spot)

Turning to the second question, let’s start with the private sector: What if allbusinesses operated as wirearchies? Let’s picture what that would look like:

  1. No hierarchy — everyone is an equal and trusted partner, with equal capacity to make decisions and to make contracts
  2. Self-organization and self-management — collective, collaborative, consensus-based decision-making, including decisions on membership, roles, remuneration, objectives, and strategies
  3. Autonomy — each individual is authorized to make decisions, without fear of repercussions, in specified areas of responsibility; each self-selected ‘business unit’ is similarly authorized in other areas of responsibility, deciding by consensus; a few defined decisions are made by a central directorate with rotating membership responsible to the whole
  4. Small is beautiful — once the business reaches a certain size at which diseconomies of scale start to arise (say, 150 FTE members), it is split into two or more fully-autonomous units
  5. Shared values and principles — each business agrees to follow and operate in a manner consistent with a set of overarching values and principles, some of which are specific to the business or the community in which it operated, and others of which are international standards, conditions of operation anywhere (see for example the values and principles by which co-ops around the world operate)
  6. Network of networks — rather than competing, each business collaborates in a network with other businesses to collectively solve ‘customer’ needs

Such ‘tribal’ organization is how humans first came together to achieve common goals. Notice that this ‘picture’ is only peripherally about the business of an entity(in fact the entity tends to be almost entirely transparent). This is a picture of anagreement, a negotiation — very much the way the Internet is.

This is how many co-operatives operate now (and there are millions of them). It’s a deliberately democratic, non-hierarchical means of self-organization. Suppose we could evolve a system where every business operated this way. They would not pursue profit, only sustainable solvency. They would exist to be of use. They would have no absentee owners or debts to outsiders, other than short-term working capital loans from credit unions (which are another form of co-op). Their members would all live in the community in which they operated. They would have no need to spend money on advertising, marketing, PR or other zero-value-add activities. They would need no ‘venture’ capital. They would operate as peer-to-peer organizations using peer production methods.

By virtue of their (self-)organization, structure, principles, modus operandi and size limits, they would be subject to none of the diseconomies of scale noted above. And with limited power they would also avoid the pathology that is so endemic in large global corporations today. They would be inherently more (socially and ecologically) responsible and sustainable than today’s corporations, and more joyful places to work. They would be more responsive to local needs. There would no longer be any such things as ‘jobs’, ‘employment’ and ‘unemployment’.

In short, they would run like the Internet — no one in control, agile and self-adapting to changing ‘user’ needs and circumstances, evolutionary, collectively massive but not dysfunctional, participatory, democratic, open to all, and politically neutral.

The struggles of the Occupy movement, and other social and economic justice movements, have made it clear we lack the political will to dismantle the existing corporation structure and strip corporations of the subsidies, perks and power that they now enjoy (and utterly depend on). But that doesn’t mean a wirearchical economy couldn’t be established and thrive, the same way the Internet did and has, and then, when the current economic system inevitably collapses, wirearchy might fully supplant hierarchy in the private sector.

The biggest challenge in creating this New Economy is that the core skills needed to create millions of co-operative enterprises (ones that fill identified, unmet real human needs) are in short supply, are not taught in the ‘education’ system, and are more advanced than the skills we had to develop to use the technology of the Internet. But it’s possible, and the New Economy movement is clearly growing, and will start to provide these skills and hence support wirearchies as it gains momentum.

                      working groupenterprise group

So if it could work in private sector, what about the public sector — could governments, agencies, not-for-profits and other public organizations work as wirearchies?

Here’s a list of the major services that such organizations currently provide: Health and wellness, education, ‘public’ roads and transportation (including ports and airports), mail, police/fire/emergency/security services, conservation, sport and recreation, water and waste management, arts and culture, ‘public’ utilities, social and spiritual services, defence, old age security, unemployment and occupational accident insurance, ‘public’ auto insurance, regulation, ‘public’ broadcasting, lotteries, management and governance, international aid, legal aid, lobbying, collective buying, co-operative and ‘public’ housing, and political and social activism.

Together, they make up about half of our economy, according to some estimates. Some are large and bureaucratic, some are small and bureaucratic, some are small and lean. Some are centralized, some are dispersed, and some are small, single-location organizations.

What is they all were operated like the Internet? Some of these services are already offered by volunteer or not-for-profit organizations, but in many cases these emulate the hierarchical structure and other dysfunctions of the private sector. (The only thing worse than working for a tyrannical and incompetent boss is working for one as a volunteer.) And many of these services are offered by government bureaucracies that exhibit the worst, entrenched dysfunctional behaviour and power politics.

But just as for the private sector, we need not wait for the established hierarchical public organizations to collapse before we start to create co-operative wirearchies that fulfil these functions. And they would have the same 6 characteristics: no hierarchy, self-organization and self-management, autonomous, small and size-limited, adhering to a shared and universal set of values and principles, and network of networks.

So the short answer to the question: What if everything ran like the Internet? is a bit of a mixed bag:

  • A significant portion of our economic and social activity already does run (at least in part) this way
  • It would potentially eliminate the current diseconomies of scale and power abuses that plague our current hierarchical systems, and it would be more sustainable, more responsible and responsive to citizens, and more joyful and fulfilling
  • The transition to get there would be furiously resisted by those running current hierarchical organizations, and would run up against great skepticism from citizens who think the current hierarchical systems are the only viable ones
  • There’s a huge learning curve to get there, but we have time (and we’d be better off learning now than waiting until the hierarchical systems collapse and making our learning mistakes then)
  • Everything would be much more local, hands-on and personal, for better and for worse

The first steps towards getting there, I think, are learning steps:

  • Learning about co-operatives and their formation and operation (and identifying some of the things co-ops often currently do wrong, such as allowing themselves to grow too large, so that we can make them truly wirearchical)
  • Learning about what is needed in the world that hierarchical organizations aren’t currently or properly providing that wirearchical ones could
  • Learning about what we have to offer the world (our gifts and our passions) personally and collectively
  • Learning consensus, conflict resolution, negotiation, collaboration skills, listening skills, self-organization, self-management and the other critical competencies needed to make wirearchies work
  • Discovering who the potential partners in our community are — acquiring the “know-who” of what others do and know, that complements our own “know-what” and “know-how”, and learning how to partner (a skill few possess, one that is about collectively negotiating shared power and increasing autonomy, that would be useful in all aspects of our lives)

I’m thinking about how I so much wanted my book to be a vehicle for this learning, and how no book alone can hope to be that. And I’m thinking about what I can do, now, to be of use, to help evolve something that can.

Dave Pollard – June 2013

1 comment

  • Stefan

    Very thought-provoking piece that certainly seems to provide a viable, albeit arduous and long, solution to the most significant societal problem plaguing the modern world.
    My issue, however, is this: supposing that all businesses and governmental organizations truly did follow a “wirearchical” model, by splitting up into smaller self-sustaining and self-organized units catered solely to the needs of the people they served (be it customers or citizens). What would stop these newly created units from competing against each other, instead of working in harmony? A system that follows an ‘ecosystem’ model inevitably invites conflict on one level or another. I believe competition is inherent in human nature – regardless of the model of system in which we are operating. Yes in the end equilibrium may be reached, but not without a cost. What happens to the organisms in this ecosystem that fail?
    I suppose you can say that Point 5: Shared Values and Principles covers this; all organizations should have a ‘prime directive’ in mind to maximize effectiveness to the people they serve, and that competition should not take place if harmony is to take place. But while this solves many problems, it is not foolproof. What is to stop an organization from deciding that profit really is their end goal and begin to takes the steps to ensure that? Some say rules only exist to be broken. Is there any way to enforce the rules of the system? Or, like, the “rat-race” system we currently live in, would people simply accept it as it is once it has become the norm? Would the system organically root out these ‘rogue’ units simply by the virtue of them not following the guidelines?

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