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Good summary blog post by David Armano … Five Challenges Social Media Will Bring To Business.
For those of us who have been following and / or participating in this arena for some time, there is nothing new in what is presented in this blog post:
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1. Integration into the business
2. Governance in a (clearly more transparent) operating environment
3. The culture of the organization (d’oh .. see the definition of wirearchy .. it’ll take a while to get there yet 😉
4. Human Resources (my previous professional career, and an area in which I still have relatively deep knowledge) .. this area is under-addressed even in all the ongoing discussion of Enterprise 2.0
I and esteemed colleague Harold Jarche will be talking about this in relative depth with a major Canadian corporation sometime soon (we’ve been asked but ironically it’s yet to be approved by the executive 😉
5. Measurement and ROI .. see the article co-authored with Jay Cross titled "Productivity in a Networked Era – ROII (Return on Investment in Interaction"
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As I said, I don’t think there’s anything new or earth-shattering in Armano’s piece, but it’s a solid and concise summary.
That said, overcoming those challenges in an effective way will require significant adaptation of conventional mental models and leadership and management practices … for medium and large-sized organizations, it almost certainly will not be easy nor as quick as may be desired.
Just ask John Chambers of Cisco …
Oh my … I didn’t inadvertently make a funny in the parentheses in point #2 above, did I ?
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3. The culture of the organization – now that’s a showstopper there!