… more on an emerging theme, about how connected voices and minds help spread messages to the audiences that want to hear and find out.
Hugh Macleod of GapingVoid and the Hughtrain is on a roll these days, speaking out clearly about why the advertising and PR games are changing in this interlinked environmen.
Ross Rader of Blogware has picked up on this, and adds his perspective about the changes underway.
From Ross’s blog (Thanks, Ross):
The New Buzz: On replacing analysts and pitchmen
gapingvoid: “Blogs build market momentum and get adoption. Ask Buzz Bruggeman, CEO of ActiveWords, about this one. He’s gotten world-class reviews in the newspapers you all love and know (just a week or so ago ActiveWords was in the New York Times). But he gets more downloads of his product when I linked to him than when a famous “USA” newspaper wrote a glowing review. They have millions of readers. What am I missing here? Yet I’ve had product managers for products that make billions every year tell me that they’ll just advertise in national newspapers and get the same “kick” that blogs will get them. (They look at my puny 4,000 readers per day and laugh. Keep laughing, but do your homework and ask Buzz about his experiences — he’s not the only one who’s noticed this. Ask Nokia (or, even the marketers at Microsoft) about how important a good link on Engadget is).”
This excerpt only shows up in the RSS feed of the article – presumably it has been edited out of the webpage version of the post…too bad – Hugh hacked out the most compelling part – read it again: gapingvoid is a better marketing vehicle than USA Today because of the trust relationship that Hugh has with his readers.
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