In my opinion, Kellogg’s made a somewhat goofy decision to drop Michael Phelps from the roster of people it uses to represent it’s products.

After all, a couple of hits on the bong in the morning spread across even a small percentage of the 47% of Americans reputed to have tried ganja would no doubt have a positive impact on their sales, and ain’t that what sponsorship is all about ?

Via the Huffington Post ….

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Michael Phelps In Good Company

Packaged goods giant Kellogg announced today that it would not renew its sponsorship contract with Olympic swimmer Michael Phelps as consequence of his being photographed smoking marijuana. It’s a strong statement by the company, particularly in historical context: According to an October 2002 Time/CNN poll, 47% of Americans have smoked marijuana. And users and advocates of the plant reportedly* have included the following, several of whom are admired by Kellogg’s customers:

Louisa May Alcott
Jennifer Aniston
Bing Crosby
Laura Bush
The Beatles
Mayor Michael Bloomberg
William F. Buckley, Jr.
Johnny Carson
President Bill Clinton
Johnny Depp
Harrison Ford
Bill Gates
President Andrew Jackson
President Thomas Jefferson
Steve Jobs
President John Kennedy
Stephen King
Ann Landers
President James Madison
Madonna
John Stuart Mill
President James Monroe
Mozart
Friedrich Nietzsche
Peggy Noonan
President Barack Obama
Sarah Palin 
Governor George Pataki
Pablo Picasso
President Franklin Pierce
Brad Pitt
Oliver Sacks
Arnold Schwarzenegger
William Shakespeare
Barbra Streisand
George Soros
President Zachary Taylor
Queen Victoria
President George Washington
John Wayne