The Millenials – My Work, My Way

I just got back from offering a presentation at KM World 2007 (at midnight, after the ubiquitous US airlines’ two hour delay).

One of the key points in my presentation is that we are beginning to live in an era of the "mass customization of work", notably amongst the younger generations .. in my opinion this stems from Peter Drucker’s notion that "knowledge workers own the means of production" (from his seminal article Beyond The Information Revolution).

The younger generations increasingly know and understand this. Combined with a decade long message that there is no job security, that you are your brand, and that you will bring your cognitive and digital tools and your networks and networking skills to work with you, they understand that employers will increasingly need to accommodate those styles and ways of working with information and knowledge.

After a cup of coffee and whilst wiping the sleep from my eyes, I noticed on the news a short piece previewing an upcoming 60 Minutes Plus piece on "Here Come The Millenials" with Morley Safer as host.

The basic message ?

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