Dave Pollard interprets and uses Dave Snowden’s work on stories to illustrate why blogging should be something that a healthy organization or wannabe would welcome with open ears:
Snowden is acutely aware of the overt class distinctions in Britain that make trust, and hence collecting stories, hard to achieve. While some of us in Europe and North America might argue that our class distinctions are not as formidable barriers as they are in the UK, I think this would be a mistake.
Americans, I have observed, make a great effort to pretend that class distinctions don’t exist or are permeable, by allowing everyone to use first names, for example, when in fact the hierarchies are at least as strict as they are in the UK. The only real difference is that the determinants and clues of status are subtler — a bit more tied to wealth and the circles you move in and a bit less pre-determined by heredity.
But trust is still deepest peer-to-peer and extremely hard to earn and sustain between management (or their henchman consultants and head-office lackeys) and front-line people. That is perhaps why management is in a constant quandary over decentralizing — it clearly improves productivity, innovativeness, morale and work effectiveness, but it allows people that management doesn’t really trust more control and autonomy, and perhaps even allows them to develop — heaven forbid — their own organizational culture.
The reality, as Snowden argues, is that management is never in charge of organizational culture, that people behave the way they do partly because they’ve learned it’s the most effective way to do their unique job and partly in their own self-interest, and not because it’s in the procedure manual or the role description or aligned with the mission statement or the strategic plan.
Once you have collected the true stories in an unbiased manner (Snowden carefully explains how to remove bias, so you don’t get ‘fed’ just what you want to hear or put your own personal ‘spin’ on the story), the next step is to act on them.
Stories tell management important information about what works, and, more importantly, what doesn’t work, in the organization. A lot of stories are about how people have solved problems that management hasn’t addressed, or which management has in fact created. These are often very comical or very heroic stories that not only have important messages for management, but illustrate exemplary behaviour that management may not realize it’s not rewarding, or actually inhibiting.
It is critical, Snowden says, to make sure you understand the stories, and to collect and organize and ponder a lot of stories, before charging in and making changes that misconstrue the organizational culture, impede rather than help, and destroy forever the trust that the story-gatherer built up to capture this critical information.
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