Joi Ito On Serious Play at LeWeb 3

.. is now on stage, making the obvious point that the younger people who do a lot of gaming will expect that the workplace applications they come to use at adult work will increasingly resemble what they see in today’s video games.

He’s now giving us examples of how WoW (World of Warcraft) is (just) beginning to cross over into more mainstream offerings (such as the Toyota advert he just shared with the audience).

My regular readers may remember that I claim to have been talking / writing about the use of the gaming idiom in workplace applications since … well, before now.

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