Competency models and profiles are a cornerstone of HR methods and practices in today’s enterprise. They play a central role in:
- recruiting
- learning / training & development
- performance management, and
- (increasingly) compensation philosophy and practices
Competency analysis and profiling was developed from the work of David McLellan, a professor of psychology at Harvard University in the 50’s and 60’s. In the course of his research and thinking, he came to question the conventional wisdom that IQ and aptitude tests were the best / most accurate predictors of successful and/or superior performance in a job or work role.
McLellan hypothesized that past performance was the best predictor of future successful performance, and set out to prove that. His subsequent work became an accepted theory, then a methodology for several high-profile projects, and eventually was codified into a methodology that all HR consulting firms now practice.
In 1963 McLelland and several of his Harvard doctoral students set up McBer and Company, a small Boston-based consulting company in the early 80’s. One of those students, Lyle Spencer Jr., wrote “Competence At Work – Models for Superior Performance“, the definitive book on competency profiling, and another of the McBer gang, Richard Boyatzis (a professor of organizational behavior at Case Western Reserve), wrote “The Competent Manager – A Model for Effective Performance”, the definitive book on managerial competencies.
In 1989 / 90 a major HR consulting firm, Hay Management Consultants, acquired McBer and Company and began the long-ish process of bringing competency analysis and modeling to the enterprise world at large. I was there, and actually worked on a couple of projects with Lyle Spencer … lucky me, he is a smart man and was a good teacher. From 1989 to 1992 he travelled the globe, training a cadre of Hay consultants in the methods outlined in Competence At Work. Then, the firm started selling .. today, most organizations use competency models.
So today all major and most smaller HR consulting firms sell and implement competency analysis and modeling. Also included in that work is the field of Emotional Intelligence (Daniel Goleman). Emotional (and social) intelligence are only going to grow in importance as the presence of of what is called Enterprise 2.0 continues to grow and spread.
If you are familiar with the book “Emotional Intelligence – Why It Can Matter More Than IQ“, you will note that EI is a derivative subset of generic Hay-McBer competency models. Generic competency models provide a good solid foundation for work design.
So, what about Enterpise 2.0’s networked work ? When the generic competency models that underpin competency analysis were developed, the Web and hyperlinks, collaboration platforms and hyperlinked social networks did not exist, per se .. remember, this was the early 90’s, pre-browser.
McKinsey & Co. (another well-known consultancy firm, has recently published What Matters: Collaboration types and tools:
“To improve the productivity of collaboration workers (those who interact to solve problems, serve customers and conceive new ideas), we must understand the details of how their work gets done.
We identified twelve segments of these workers, each characterized by the day-to-day activities required by their jobs.”
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In the link to the McKinsey piece, you can mouse over each job / role, and there’s a capsule comment about what’s required. This is mainly aimed at cataloguing what collaboration tools and dynamics are most appropriate for the role, but …
It’s far from a rigorous competency analysis or model, but it is a beginning to placing these generic roles into the context of the networked business environment and workplace.
Given that I worked at building competency models for about a decade, I have some familiarity with the techniques. I remember building a generic competency model for networked knowledge workers about 4 or 5 years ago, but I think it was too early and so it got lost in the drifting currents of too much information passing too rapidly under the bridge.
I believe (if I recall correctly) there was an early example also to be found on David Gurteen’s knowledge management web hub(hang on, I’m going to pop over there and see if I can find it).
Aha ! Here it is … What makes an effective knowledge worker ?
I remember it well, because I had posted a comment to it about it being a beginning list of possible competencies for effectiveness in networks, but it looks like David has deleted the comment (I hate that, BTW).
Anyhoo … it seems clear to me that we’ll hear a lot about the competencies required for effective and superior performance in the networked information-and-knowledge flows enterprise (aka Enterprise 2.0).
McKinsey’s typology is an early beginning to that work, and I am sure that the issue(s) will be much studied in the next couple of decades.
If I worked at a major HR consultancy today, I’d be licking my chops!
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