T.L. Pierce provides us with a very comprehensive and well thought out blog post about why blogs are, arguably, essential for small businesses today. Not only do they provide the means for connection with customers through content, but I believe that relatively few people know that the guts of the major blogging applications probably provide a small business owner with a basic IT infrastructure (excepting such obvious aspects such as manufacturing or financial tracking systems or so on .. but even there … one can build pretty easily these days sophisticated interlinked Excel spreadsheets and build or acquire small lightweight versions of ERP sytems).
Anyway … T.L. knows more about it than me, so be sure to go and read the whole piece here.
Here’s an extract:
Small Businesses Are Silently Growing Big On Blogs
Shhhhh! Can you hear that? It’s a evolution of communications happening right now and you might be missing the boat. Each day many new small businesses and solo entrepreneurs are joining the blogosphere and reaching out to their markets faster than ever before. How are you reaching your online markets? Blogs are the next evolution in online marketing. If you are seeing more and more articles harolding the coming of the blog and urging you to get it going I am here to tell you that the message is authentic.
Blogs are serious business tool that no online business should be without. Blogs are fantastic bridge tools that allow you to personalize your communication with your customers, prospects and potential partners. Blogs open communications tools that promote powerfully interactive dialogues.
As a small business or solo entrepreneur this means that you can engage in a series of dialogues around your product and service offerings. The more you dialogue with someone the more comfortable they become with you and they begin to get some insight about you as person.
Blogs are your tools to creating this type of customer connection through content. You will build relationships that are founded on a great level of trust as you become the authority and source of information on your topic. Blogs promote repeat visits through relevant and frequent updates. You audience will want the latest information from you and the fact that you publish regularly is reason to return. If your content is of high value then your audience will keep returning. Your audience chooses to have relationship with you and your business time and again as they come back to you for solutions to help solve their problems.
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