… and are they, really ?
This is an interesting post, gleaned from George Por’s Blog of Collective Intelligence.
Marc Eisenstadt, a fellow speaker at London Symposium on Social Tools for the Enterprise, wrote in the Symposium’s blog:
Personal ownership of content creation is critical: in our work with school children, parents, members of the local community, University students, corporate sponsors, and research colleagues, we find over and over again that empowering users to create their own content is the key to fostering engagement, creativity, and problem solving skills. (emphasis added)
Building on that, I’d add the technological innovation of weblogs will discover its full power in the enterprise when associated with the social innovation of communities of practice. Why? When we free the creative potential of flexible constellations of communities of interest and practice, it will boost their members’ identity, mutual care and professional pride. The emerging generation of social tools can be optimized for powering up that process. When that happens, blogs graduate from personal publishing tool and become a potent enabler of collective intelligence.
Right now, in many companies blogging is looked at with the same suspicion as personal webpages were in the early days of intranets. “Yet, another tool that people can use to express themselves but doesn’t it risk to get out of control?” Well, who is in control, anyway?
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